InnerChef to launch more kitchens and brands

innerchef

InnerChef is planning to launch more kitchens alongside fresh food brands as it looks to leverage Artificial Intelligence (AI) and Data Analytics in 2018.

Rajesh Sawhney, founder and CEO of InnerChef said, “We will launch additional kitchens alongside more food brands under our ‘multi-city and multi-brand’ strategy. We will add Pune and Ahmedabad under our operations in 2018 as we start five more kitchens in addition to the existing 13 operating out of Delhi NCR, Hyderabad, Mumbai and Bengaluru. By the end of the year, we are looking to have nearly 40 kitchens. We are also looking to leverage data analytics to improve customer experience.”

“The company is looking to offer more food choices under specific curated cuisines. We have already launched two food brands named Healthie.in and Yum Yum South. While Healthie.in was founded in August 2017 with the objective of promoting healthy food and lifestyle, Yum Yum South looks to popularize South Indian dishes, for instance, we want to make Chettinad Chicken as popular as Butter Chicken,” Rajesh added.

Rajesh said the firm is also working on AI and Data Analytics to enhance customer experiences and offer broader food choices. “We have a data scientist onboard and are working with deep-learning tech startup Silversparro to understand customer data better,” he said, adding he is unhappy with the amount of data shared by food delivery platforms such as Zomato, Foodpanda and Swiggy.

“There is a need for these platforms to share more data with cloud kitchen companies to help them understand their customers,” he said.


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